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Getting Creative with Redbull Cooler

Client: Redbull

Deliverables: Illustartion & Craft

Redbull allowed me to freely add my touch to their canvas cooler. For this project i decided to include the public through out the whole process by engaging them through polls, questions, and helping me choosing one of the 4 directions to produce.


The chosen concept is -" Beppe", an abstract character who is aware of the Redbull inside the cooler. Every side of the cooler captures Beppe trying to break in.


The whole journey designing on a Redbull cooler was documented on Instagram stories. Thank you to everyone who contributed !


Zack Ritchie Redbull Process

Zack Ritchie Redbull Process

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