The Dance of Negroni

Client: Campari

Deliverables: Illustration & Social Stickers

Negroni is the dance which connects gin, sweet vermouth and Campari, a mixture that we celebrate as a dance on its 100th anniversary. 

The illustration humanises the Negroni cocktail through its 3 essentials; the 2 white figures represent the gin and sweet vermouth while the red figure highlights the Campari. The trumpet symbolises the iconic orange peel that accompanies a Negroni.


An additional 3 social stickers were created to go along with the art poster. People can easily search Campari Negroni on Instagram through stories and freely add and engage with the stickers.

Let's get creative
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