The Dance of Negroni
Deliverables: Illustration & Social Stickers
Negroni is the dance which connects gin, sweet vermouth and Campari, a mixture that we celebrate as a dance on its 100th anniversary.
The illustration humanises the Negroni cocktail through its 3 essentials; the 2 white figures represent the gin and sweet vermouth while the red figure highlights the Campari. The trumpet symbolises the iconic orange peel that accompanies a Negroni.
An additional 3 social stickers were created to go along with the art poster. People can easily search Campari Negroni on Instagram through stories and freely add and engage with the stickers.