The Dance of Negroni

Client: Campari

Deliverables: Illustration & Social Stickers

Negroni is the dance which connects gin, sweet vermouth and Campari, a mixture that we celebrate as a dance on its 100th anniversary. 

The illustration humanises the Negroni cocktail through its 3 essentials; the 2 white figures represent the gin and sweet vermouth while the red figure highlights the Campari. The trumpet symbolises the iconic orange peel that accompanies a Negroni.

The-Dance-of-Negroni-malta-zack-ritchie-

An additional 3 social stickers were created to go along with the art poster. People can easily search Campari Negroni on Instagram through stories and freely add and engage with the stickers.

Girl-Dance-Campari-Orange-Negroni-Peel-i
Campari-Negroni-Stickers-the-dance-instagram-lovin-malta-zack-ritchie
Campari-Orange-Negroni-Peel-illustration
Butterfly-Malta-Campari-Orange-Negroni-P
Let's get creative
  • Social Icons-02
  • Social Icons-01